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‘The B-side’. In Collaboration with Cannes in Cairns
In this series, we peel back the layers to uncover the untold stories behind some of Australia’s most influential marketing, advertising & creative thinkers.
Fernando Machado’s Blueprint for Growth in Every Job
Join us on a journey through the lives of those who have shaped growth within their industries, as we delve into the often overlooked moments, challenges, and inspirations that fueled their accomplishment. Recorded at Cannes in Cairns, in each episode we’ll spotlight a different luminary, from renowned marketers to groundbreaking entrepreneurs and brand visionaries. We’ll explore the personal and professional struggles, triumphs, and defining moments that shaped their pathways. From the experiences that ignited their curiosity to the pivotal decisions that changed the course of their careers, “The B-Side” uncovers the human stories behind the extraordinary achievements. In this episode we chat to Fernando Machado, the Chief Marketing Officer of NotCo, so join us as we celebrate the ‘B-Sides’… because the real growth happens behind the scenes.
Robbie Brammall’s Insights from MONA: Thriving in Creative Chaos
In this episode, we chat with Robbie Brammall, Director of Marketing and Communications at MONA (Museum of Old and New Art), about creative chaos and the art of doing the wrong things right. Join us as we celebrate the ‘B-Sides,’ because real growth happens behind the scenes.
Fearless Leadership with Rose Herceg from WPP
In this week’s episode we chat to Rose Herceg, president of WPP Australia and New Zealand. She shares her secrets to success in leadership, from embracing fearlessness to ditching bad ideas, learn how she navigates the ever-changing business landscape.
Finding Your Perfect Fit: Sam Geer & Chris Colter on Building Powerful Partnerships
In this week’s episode we chat to Sam Geer and Chris Colter from Accenture. From humble beginnings to industry icons, Geer & Colter share their inspiring journey. Learn how they built a powerful partnership based on mutual respect, unique skillsets, and a shared passion for excellence.
Winning Campaigns: Dee Madigan’s Secrets to Persuasion
In this week’s episode Dee Madigan, a creative powerhouse and veteran campaign strategist, shares her journey from teaching to becoming a leading voice in purpose-led marketing, revealing the power of storytelling and the importance of staying true to your values. She provides insights into election campaigns, the secrets behind influencing voters, and the importance of timing. Additionally, as a champion for neurodiversity, Dee discusses her personal experiences with challenges, highlighting the power of embracing unique strengths and celebrating individuality.
3 Crucial Elements for a Thriving Team Culture: Eric Thomson’s Advice
In this episode Eric Thomson shares his invaluable insights on creating a thriving team culture. In this episode, Eric discusses the importance of self-awareness, trust, and transparency in leadership. He reflects on his journey, emphasising that “perception is a lot of people’s reality” and the significance of being “constantly curious and a little divergent.” Learn how great leaders build high-performing teams, the value of time, and why “strong views, lightly held” is his leadership mantra. Don’t miss out on Eric’s advice on the crucial elements for a thriving team culture!
Boody’s Secret to Success: Ruth Haffenden on Building a Passionate Community
In this episode, Ruth Haffenden, Chief Marketing Officer at Boody, shares her biggest leadership misfire and how she learned to deliver tough feedback with empathy. Discover her advice on trusting your gut and balancing resilience with self-worth. Learn how Boody’s amazing product and passionate community fuel their success. Don’t miss this insightful episode filled with valuable career advice and leadership lessons from Ruth Haffenden!
Crafting Distinctive Brands: Thinkerbell’s Adam Ferrier on Standing Out in a Crowded Market
In this episode, Adam Ferrier from Thinkerbell delves into the importance of fitting in to build influence, emphasising that “fit in more to stand out later.” He challenges conventional marketing wisdom, advocating for brands to be seen as the entire business rather than just communication tools. Adam also shares his belief in a brand-focused approach over consumer-centricity, encouraging businesses to be interesting and authentic. Tune in to hear Adam’s unique insights on personal branding, brand strategy, and the value of staying true to one’s path. Don’t miss this thought-provoking discussion!