Programs
Sporting Nation
Australia is a nation built on sport.
It is part of our DNA – more than just a pastime, its a cultural cornerstone.
According to Roy Morgan, there are 17.9m sports fans over 18 in Australia today. This has grown 14% since 2021, and includes 1.2m new females fans.
69% of Australians agree that sport has always been a major part of their lives.
Our Sporting Nation program takes a deeper look at how sport is evolving in Australia, you will find everything from the landscape and the segments through to the next generation of sports fans and how they want to play.
Check it out to find out more…
It is part of our DNA – more than just a pastime, its a cultural cornerstone.
According to Roy Morgan, there are 17.9m sports fans over 18 in Australia today. This has grown 14% since 2021, and includes 1.2m new females fans.
69% of Australians agree that sport has always been a major part of their lives.
Our Sporting Nation program takes a deeper look at how sport is evolving in Australia, you will find everything from the landscape and the segments through to the next generation of sports fans and how they want to play.
Check it out to find out more…
