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Despite a polycrisis, Australians are still optimistic, and this optimism gives brands the opportunity to unlock greater consideration, spend and loyalty.
This research focuses on how the Technographic postures (rather than demographics) are a better predictor of consumer decisions in the retail sector.
Why brands must evolve with todayʼs sports fans by embracing new arenas of engagement and broader interests to capture passion and scale.
From awareness to action: learn how open talks, validation, and small habits can transform mental health and unlock resilience for all Australians.
Technographics explores how Australians’ relationship with technology influences their food choices and how brands can leverage this to stay ahead.
Confidence is the key ingredient in travel intent. But what does it actually look like, and how can you not just target it, but actively build it?
A comprehensive examination of Australia’s primary and secondary schools, the forces influencing the sector and parents deciding their children’s future.
Australia’s higher ed & vocational sector is at a crossroads. AI, cost & career anxieties loom. Find out how to rebuild trust, value & future-ready skills.
This research aims to reframe how consumers can switch providers and services, and the role (or lack of) of loyalty within it.
Amid category disruption, new pockets of wealth are emerging, offering fresh opportunities for luxury brands. Here’s who they are.
Focusing less on demographics and more on digital behaviours to uncover what shapes travel decisions.
Our General Manager Leigh Lavery discusses the importance of passions, fandoms and subcultures in driving growth and cutting through a cluttered market in a tig
Mediaweek discuss the 3 key behaviours that signal when someone is ready to buy in the health and wellness from Signals of Intent: Health and Wellness research
We kicked off the first event of our inaugural Food for Thought series with Sir John Hegarty on creativity.
Signals of Intent: Health & Wellness reveals the behavioural signals that turn health interest into purchase intent.
The mobility sector is experiencing unprecedented change from external forces, but are those forces pulling us away from the needs of the consumer to get around
AdNews discuss our TGD 2026 Research Program and our Lighthouse Research Panel capability.
B&T discuss our TGD 2026 research program plan and what to expect from us this year.
This research aims to reframe how we understand and engage with shared moments to get maximum impact.
This research reframes what entertainment consumers need and how they expect to be engaged in the sector.
