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‘Rules Don’t Apply’. In Collaboration with SXSW Sydney
What if the secret to unlocking growth was ignoring the rules altogether? In this series, we dive into the world of game-changers, disruptors, and visionaries.
From Fear to Action: The Mental Models of 7x World Champion Surfer Layne Beachley AO
Welcome to Rules Don’t Apply, a series that redefines what’s possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors. In this special episode, filmed live at SXSW Sydney, we sit down with seven-time world champion surfer and environmental advocate, Layne Beachley. Layne shares her extraordinary journey, from breaking barriers in a male-dominated sport to championing mental wellbeing and environmental sustainability. Through candid insights, Layne opens up about the highs and lows of her career, offering lessons on resilience, empowerment, and navigating a world where the old rules no longer apply. If you’re looking for inspiration to challenge the status quo, this conversation is a must-watch. Tune in to learn how Layne Beachley mastered the art of breaking records—and breaking rules.
The Battle for Creativity: AI vs. Humanity with Futurist Brian David Johnson
In this special episode, filmed live at SXSW Sydney, we sit down with futurist and professor Brian David Johnson to uncover the future of AI, human creativity, and longevity. Brian shares his compelling vision for a world where AI isn’t just a tool, but a force that reshapes our lives, careers, and understanding of what it means to be human. With thought-provoking insights, he reveals why creativity may be our strongest asset in the age of AI, and explores the potential to extend our lifespans and what it could mean for society. If you’re ready to dive into the big questions shaping tomorrow, this conversation is for you. Tune in to hear Brian David Johnson’s bold predictions for a future that’s not just inevitable—but one we can create.
Unmasking Reality: Navigating Truth in the Age of AI with Noelle Russell
In this episode, filmed live at SXSW Sydney, we’re joined by Noelle Russell, Chief AI Officer at the AI Leadership Institute and founder of the I Heart AI community. Recognised as one of LinkedIn’s Top Voices in AI and executive coaching, Noelle has received Microsoft’s MVP award four times and VentureBeat’s award in AI ethics and mentorship. She’s a visionary in responsible AI and a fierce advocate for democratising access to AI knowledge. Noelle dives into some of today’s most pressing topics in technology, from bridging the AI literacy gap to the rise of AI-generated misinformation. She explores why AI literacy is essential for businesses, marketers, and anyone looking to thrive in an increasingly digital world. Through thought-provoking discussions, Noelle explains how democratised AI is transforming traditional marketing and highlights the role of human creativity in a future dominated by intelligent machines. With AI rapidly advancing, Noelle also reflects on how ethical development and civil discourse can shape a healthier digital future, emphasising the need for divergent thinking and responsible innovation. If you’re ready to understand the true power and responsibility that comes with AI, this conversation with Noelle Russell is a must-watch. Don’t miss Noelle’s insights on how we can prepare for a future where AI and human creativity coexist to build a better world.
From Airwaves to Algorithms: Adam Spencer’s Take on Creativity and AI
In this episode, filmed live at SXSW Sydney, we’re joined by Adam Spencer—mathematician, comedian, and AI enthusiast—to explore the future of work, creativity, and the evolving role of artificial intelligence. Known for his unique ability to make complex topics accessible and entertaining, Adam takes us on a thought-provoking journey through the digital revolution. From radio broadcasting to the rise of chatbots, Adam shares his insights into how AI is reshaping the workplace and unlocking new opportunities for creativity. He tackles the big philosophical questions—Can AI be truly alive? How do we navigate the ethical challenges of AI “hallucinations”?—and offers his perspective on how everyone, from seasoned professionals to curious newcomers, can approach this brave new world with curiosity and resilience. If you’re ready to unlock your creative potential and embrace the opportunities AI brings, this conversation with Adam Spencer is a must-watch. Tune in to hear Adam Spencer’s refreshing take on AI and how it’s redefining not only our work but our understanding of intelligence, creativity, and what it means to be human.
Breaking Barriers: Poppy Reid’s Path from Intern to Editor-in-Chief
In this episode, filmed live at SXSW Sydney, we sit down with Poppy Reid—Co-founder of The Brag Media, a leading force in the world of music media. Poppy shares her inspiring journey from intern to industry leader, offering a rare glimpse into the challenges she faced and the strategies that helped her overcome imposter syndrome to build a media empire. Poppy reveals her thoughts on the future of storytelling, emphasising AI as a powerful tool for journalists rather than a replacement for creativity. She discusses how authentic leadership and building trust with audiences are essential to thriving in a media landscape that’s constantly evolving. With candour and insight, Poppy explores her commitment to elevating female voices in the industry and her belief that people connect more deeply with personalities than with brands. If you’re looking for a powerful story about resilience, leadership, and the courage to challenge conventions, this conversation with Poppy Reid is a must-watch.
The Future of Work: 3 Rules Being Rewritten with Ryan Patel
In this episode, filmed live at SXSW Sydney, we sit down with global business executive Ryan Patel to discuss the future of work and the strategies we need to flourish within it. With hybrid work environments here to stay, Ryan shares his insights on the shifting landscape of leadership, the importance of flexibility, and how AI is transforming workplace dynamics. Ryan offers practical advice on building a supportive team culture in a hybrid world, emphasising the need for transparency, open communication, and creating equal opportunities for all team members—whether they’re in the office or working remotely. He also addresses the biases that can arise in hybrid settings and shares his vision for fostering a workplace that values merit and collaboration. A passionate advocate for young professionals, Ryan encourages them to embrace change, find their voice, and take bold steps in their careers. With his unique perspective on globalisation, he explains why a “copy-and-paste” approach to business won’t work and why cultural sensitivity is more vital than ever in today’s interconnected world. If you’re navigating the complexities of modern work or looking to build a successful career, this episode with Ryan Patel provides invaluable insights on how to thrive in the evolving workplace.
From World Cup Glory to Cultural Impact: Kim Anderson’s Leadership Secrets
In this episode, we’re joined by Kim Anderson, one of the masterminds behind the phenomenal success of the Women’s World Cup. As a brand strategist and storyteller, Kim reveals how she crafted a game-changing blueprint for fan engagement, brand loyalty, and social impact in women’s sport. From her work with partners like Adidas to her commitment to building an inclusive, unforgettable experience, Kim shares the strategies that drove the World Cup’s record-breaking achievements. She breaks down the compelling business case for women’s sport, highlighting the ROI that organisations and brands stand to gain from investing in this growing sector. Beyond the pitch, Kim’s insights on cultural impact and redefining perceptions of female athletes make this conversation a must-watch for anyone interested in the intersection of sport, social change, and brand strategy. Known for her authenticity and humility, Kim also offers valuable leadership lessons, discussing the importance of diversity in teams, the art of collaboration, and the power of leaving ego at the door. Her insights into team dynamics and building a culture of empowerment are essential for leaders in any field. Whether you’re a sports enthusiast, a marketer, or a leader looking to create meaningful impact, this episode with Kim Anderson offers inspiration and actionable insights on going Beyond Greatness.
The Power of Cultural Intelligence: Reg Raghavan, CEO of CulturalPulse, on Connecting Communities
In this episode, we’re joined by Reg Raghavan, CEO of CulturalPulse, who is pioneering the future of multicultural engagement in Australia. As the nation becomes increasingly diverse, Reg’s work is helping brands and organisations connect authentically with Culturally and Linguistically Diverse (CALD) communities, unlocking the power of cultural intelligence for social and economic impact. From developing culturally-sensitive tech solutions to creating inclusive narratives, Reg reveals how to bridge cultural divides through storytelling, AI-driven solutions, and strategic partnerships. He discusses the transformative role of cultural intelligence, offering insights on how organisations can thrive by embracing and empowering Australia’s diverse populations. With a global perspective and deep commitment to community, Reg shares his own journey—from second-generation Australian to Silicon Valley innovator—and the invaluable lessons he’s learned about identity, inclusion, and challenging traditional Western mindsets. His approach to authenticity and empathy provides a fresh perspective on leadership, marketing, and meaningful engagement. This episode with Reg Raghavan is essential viewing for anyone looking to drive real, lasting impact in a multicultural world.
The Attention Economy: How Platforms Shape Our Focus with Dr. Karen Nelson-Field
In this episode, we’re joined by Dr Karen Nelson-Field, a globally recognised authority on the attention economy, to reveal how platforms dictate what we see, how we think, and where we focus. With over 3 billion data points collected across 17 countries, Karen unpacks the science of attention and the hidden mechanisms shaping our digital interactions. Discover why not all reach is created equal and how user experience design, immersive formats, and platform engineering control what captures our attention. Karen also shares invaluable insights into the future of marketing, offering guidance on how brands can adapt to these dynamics to drive better results. From the transformative potential of augmented reality to the surprising truths about attention measurement, this episode is filled with practical takeaways for marketers, innovators, and anyone navigating the rapidly changing digital landscape. Dr Karen Nelson-Field’s expertise is indispensable for anyone seeking to understand and succeed in the attention economy—don’t miss this fascinating discussion!
Unlocking Play: How Games Bring Us Together, Featuring Chloe Appleby
In this final episode of the series, we’re joined by Chloe Appleby, games curator at the Powerhouse Museum, to delve into the incredible power of games as a cultural force. From fostering self-expression to unlocking childhood memories, Chloe reveals how games are far more than entertainment – they’re a bridge that connects generations, builds communities, and inspires creativity. Discover why the games industry has outpaced film and television, and why now is the time to recognise its potential. Chloe shares insights on how playfulness can enrich our lives, practical advice for parents navigating online gaming with their children, and how games can bring people together in unexpected ways. Whether you’re a lifelong gamer, a curious parent, or simply someone looking to rediscover the joy of play, Chloe’s perspective will challenge you to rethink the role of games in our society. Don’t miss this inspiring conversation to close out the series, celebrating how games unlock creativity, connection, and community!